TBK

TBK

The poignant story of TBK is one of the key inspirations behind Netfork’s inception.

What makes this story compelling is not its rarity but its unfortunate familiarity—a tale replayed in countless variations across the restaurant industry. At its heart lies an ambitious entrepreneur, fueled by dreams of success in the restaurant business. Substantial capital is invested to craft a picture-perfect establishment, yet critical elements are overlooked, leading to an all-too-common outcome: failure.

Netfork was called in to salvage the remnants of Khaled’s dream. His restaurant, TBK, had shuttered its doors in Polaris Mall, joining the ranks of many others that had suffered the same fate in that location. Determined to turn things around, Khaled had already signed a lease for a promising spot in a thriving mall in the Fifth Settlement. His goal was to relaunch his vision on solid ground.

However, after conducting in-depth studies and a meticulous evaluation, Netfork reached a sobering conclusion: the new venture was bound to fail without addressing the foundational issues that plagued the business.
In a candid conversation, Khaled was faced with a difficult but necessary decision: cancel the new contract and reassess the strategy.

Sometimes, the most courageous step forward begins with pressing pause.


Netfork conducted comprehensive studies covering every critical aspect of the business. From competitor analysis to menu engineering, cost studies to evaluating income and profit-and-loss statements, operational methods to internal company policies, and sales analysis to salary structures—Netfork left no stone unturned.

Initially, the prevailing belief was that relocating the restaurant would resolve all its challenges. But what about the costs and the potential problems relocation would bring? What about pricing strategies, operational management, hiring policies, competitor dynamics, and customer perception? Were all these factors thoroughly examined?

The answer was a resounding yes, thanks to Netfork.

When Khaled reviewed the findings, the language of numbers left little room for doubt. Without hesitation, he decided to terminate the existing lease contract.

But the story didn’t end there. Khaled posed a direct question to Netfork: “How much profit can I realistically expect from this project?”

Netfork’s response was nothing short of a wake-up call. “The profit figure you envision,” they explained, “is unattainable—not just for your restaurant, but across the entire industry under current conditions.”

This revelation set the stage for a pivotal decision. Netfork presented a tailored business plan: If you wish to retain your current menu, it’s entirely your decision. However, success under these circumstances necessitates a central kitchen. The analysis showed that the direct costs of dishes needed to be reduced by approximately 20%—a feat nearly impossible under the existing operating model.

To address this, Netfork swiftly established a central kitchen in just a few weeks, achieving the setup at nearly 10% of the original cost estimate Khaled had received. The central kitchen became the cornerstone of a more efficient operational strategy. It enabled the restaurant to leverage its distinctive assets, including premium equipment that had been previously procured to cater to high demand during Ramadan.

With an ambitious vision and a commitment to excellence, the decision to expand into catering became not just an opportunity but a necessity. The central kitchen provided the flexibility and efficiency required to turn Khaled’s restaurant into a sustainable and thriving business.

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