Core Offerings
Where Ideas Cook

Researches & Studies
We deliver comprehensive market analysis and detailed feasibility studies, offering invaluable insights to guide every step of the restaurant establishment journey.
Branding & Concept Development
Our branding and concept development services cover every detail, from idea creation to marketing strategy


Interior & BOH Designs
We offer expert design services for both interior spaces and back-of-house (BOH) layouts to ensure functionality and aesthetics work in harmony
Supply Chain & Sourcing
Our team specializes in sourcing equipment, tools, and high-quality ingredients to streamline your supply chain and support your operations.


HR Functions
From staff recruitment to training and the creation of employee handbooks, we ensure your team is prepared and aligned with your vision.
Operational Development
We craft tailored operational frameworks that ensure smooth workflows, quality menu development, and consistency in execution.


Financial Strategy & Control Systems
Our financial services focus on implementing accounting systems and controls to optimize your business operations.
Supervision & Execution
We provide hands-on supervision and guidance throughout the process, from location scouting to ensuring a seamless launch

Meet Our Board
The Hospitality Dream Makers!
CEO
Certified Hospitality Executive.
BSc In Hotels Management.
With more than 24 years of experience in creating, managing and operating concepts within Mena Region
Mahmoud Gamal
CMO
Founder of Brand Essence Agency.
25 years of experience in Marketing & Branding.
Has created and marketed for dozen of “F&B” brands within The MENA Region and USA.
Ahmed Allam
MD
B.Sc. of architecture.
+12years experience in the field.
Founder and C.E.O of alep studio;
Pioneering agency in branding & interiorDesign,
based in Turkey, Syria and Egypt.
Yanal Wattar
Reach Out Now
Talk to us
TEL: (+2) 010 408 777 60WTSP: (+2) 010 408 777 60
Our Location
37 Youssef ElSebaei Axis,1st Satelment, New Cairo.